Social Media Glossary: L-R


Was a project of the Information Processing Technology Office of the Defense Advanced Research Projects Agency According to its bid solicitation pamphlet, it was to be “an ontology-based (sub)system that captures, stores, and makes accessible the flow of one person’s experience in and interactions with the world in order to support a broad spectrum of associates/assistants and other system capabilities.” The objective of the ‘LifeLog’ concept was “to be able to trace the ‘threads’ of an individual’s life in terms of events, states, and relationships.”

The highlighted text or images that, when clicked, jump you from one web page or item of content to another. Bloggers use links a lot when writing, to reference their own or other content. Linking is another aspect of sharing, by which you offer content that may be linked, and acknowledge the value of other’s people’s contributions by linking to them. It is part of being open and generous. When clicked, a link will take the browser to the destination URL. A link can either point to another page on a website or take the website off the website. A link that points to a website from another website is referred to as an ‘inbound’ or ‘external’ link.

Link bait (Linkbaiting)
A link building tactic used to get links for the target website by creating compelling content. The process of creating potentially viral content with hopes of obtaining a large number of incoming links. For example, writing a satirical article of a current event in hopes of attracting a lot of attention. A negative aspect of linkbaiting is intentionally saying something unpopular in hopes of creating a stir or creating a hypter-provocative title to an article.

Link building
The activity of building links to a website by engaging in various tactics in order to increase link popularity, quality, diversity and anchor text with the view of improving organic rankings.

Link Farm
Many search engines give weight to the number of incoming links to a web page in order to determine the quality of a page. Link farms are webpages filled with links with hopes of raising the search engine ranking of destination pages. Most modern search engines like Google tend to recognize link farms and ignore the links produced.

Link popularity
Link popularity refers to the number of links that point to a website. And since the number of links pointing to a website is an indication of the health of that website, the more links from quality, relevant, authority sites the better.

List poisoning
As related to electronic mail (e-mail), refers to poisoning a mailing list with invalid e-mail addresses.

In the blogosphere is the art of skimming feeds to see what topics are bubbling up, and also setting up searches that monitor when you or your organisation is mentioned.

The nature of location and presence is changed by the Internet and social media, because you can be active online in many different places, including in virtual worlds.

Logging in
The process to gaining access to a website that restricts access to content, and requires registration. This usually involves typing in a username and password. The username may be your “real” name, or a combination of letters and/or numbers chosen for the purpose.

Are people who read but don’t contribute or add comments to forums. The one per cent rule-of-thumb suggests about one per cent of people contribute new content to an online community, another nine percent comment, and the rest lurk. However, this may not be a passive role because content read on forums may spark interaction elsewhere.

“Is, generally, the common current of thought of the majority. However, the mainstream is far from cohesive; rather the concept is often considered a cultural construct. It is a term most often applied in the arts (i.e., music, literature, and performance). This includes: * something that is available to the general public; * something that has ties to corporate or commercial entities.”

Short for malicious software, is software designed to infiltrate a computer system without the owner’s informed consent. The expression is a general term used by computer professionals to mean a variety of forms of hostile, intrusive, or annoying software or program code. The term “computer virus” is sometimes used as a catch-all phrase to include all types of malware, including true viruses.

Software is considered malware based on the perceived intent of the creator rather than any particular features.

Malware includes computer viruses, worms, Trojan horses, spyware, dishonest adware, crimeware, most rootkits, and other malicious and unwanted software.

Managerial Analytics
“For advanced managerial analytics, it is on demand data warehouse delivered via the cloud. Enterprise Analytics provides advanced trending, time-slice analyses, and predictive analyses. Enterprise Analytics can also combine RightNow data external system data (call switch, ERP, etc.) for extended insights. The solution comes with an extensive library of pre-configured metrics to facilitate easy, flexible ad-hoc reporting . And Enterprise Analytics is delivered with pre-mapped data warehouse fields for rapid deployment.”

Networks enables users’ to see who are the main connecting people. To do that he may need to ask people who they communicate with most frequently. If he want to grow an online community or network from an existing “real world” network, it will be important that the key people in the network overlap with the champions for online networking.

Are the smart mixes that techies do to combine several tools to create a new web services.

Massively distributed collaboration
A form of collective action that occurs when large numbers of people work independently on a single project, often modular in its nature. Such projects typically take place on the internet using social software and computer-supported collaboration tools such as wiki technologies, which provide a potentially infinite hypertextual substrate within which the collaboration may be situated.

Important in social networking in at least two ways. First, they accelerate the process of people getting to know each other. See Face-to-face. Second, the open and fluid style of social media is making those using it impatient with committee-style meetings and conferences dominated by platform speakers. With a little commitment it is possible to agree some meeting topics beforehand, circulate material, capture discussion at the time, carry on discussions afterwards … or maybe not have the meeting at all. Use Voice over IP, chat, instant messaging … or even a get-together in a virtual world.

Involves belonging to a group. Networking can offer some of the benefits of group membership, without the need for as much central co-ordination. A rise in networking may present challenges for organisations who depend on membership for funds or to demonstrate their credibility.

Message Board
See Forum

Message Flooding
It involves the perpetrator flooding the computer to be attacked with thousands of messages. These messages might be comparatively simple, such as messages which access the ECHO PORT, but if there are enough of them, it can lead to the computer being severely disabled. Also known as Ping Storm.

Meta Tags
HTML or XHTML elements used to provide structured metadata about a Web page. Such elements must be placed as tags in the head section of an HTML or XHTML document. Meta elements can be used to specify page description, keywords and any other metadata not provided through the other head elements and attributes.

Code within the of a webpage that comprises the title, description, keywords. Metadata, also referred to as ‘Meta tags’, acts as a way of telling the search engines what the page is about. Search engines commonly use the metadata to populate the snippet in the SERPs.

A form of blogging. A microblog differs from a traditional blog in that its content is typically much smaller, in both actual size and aggregate file size. A microblog entry could consist of nothing but a short sentence fragment, or an image or embedded video.As with traditional blogging, microbloggers post about topics ranging from the simple, such as “what I’m doing right now,” to the thematic, such as “sports cars.”

Commercial microblogs also exist, to promote websites, services and/or products, and to promote collaboration within an organisation.”

Term for blogs written by members or veterans of any branch of military service – Army, Navy, Air Force, or Marines. A contraction of military and blog.

Mobile 2.0
This refers to the trend of websites recognizing mobile devices and utilizing their special features, such as Facebook knowing that you have signed on with your smartphone and using the GPS to tell where you are located. Read more about Mobile 2.0.

A portmanteau of “mobile” and “blog”. A blog featuring posts sent mainly by mobile phone, using SMS or MMS messages. They are often photoblogs.

The moderators (short singular form: “mod”) are users (or employees) of the forum who are granted access to the posts and threads of all members for the purpose of moderating discussion (similar to arbitration) and also keeping the forum clean (neutralizing spam and spambots etc). Because they have access to all posts and threads in their area of responsibility, it is common for a friend of the site owner to be promoted to moderator for such a task. Moderators also answer users’ concerns about the forum, general questions, as well as respond to specific complaints. They also can do anything to lend a helping hand to a user in need. Moderators themselves may have ranks: some may be given mod privileges over only a particular topic or section, while others (called ‘global’ or ‘super’) may be allowed access anywhere. Common privileges of moderators include: deleting, merging, moving, and splitting of posts and threads, locking, renaming, stickying of threads, banning, suspending, unsuspending, unbanning, warning the members, or adding, editing, removing the polls of threads.

Mommy blog
A blog featuring discussions especially about home and family.

A blog constructed as a conversation between more than two people.

A general term that refers to the hosting of multiple forums or online message boards using a single install of a forum software package, such as PHPBB or Simple Machines Forum. Multiforums software is typically used to run a forum hosting website that allows users to create forums almost instantly, usually by using a web based installer that a user completes to create a forum instantly. Most, but not all multiforum hosts are for-profit companies that show some form of advertisements on hosted forums, such as Google Adsense. Mutiforums software allows many instances of a message board to be run off of one set of files so that there can be many independent message boards running at once while only using the files it takes to run one message board without giving each user their own set of files

In the profile creation process, we grouped audio and video on one page and gave it that jargonny name.

A general term that refers to the hosting of multiple forums or online message boards using a single install of a forum software package, such as PHPBB or Simple Machines Forum. Multiforums software is typically used to run a forum hosting website that allows users to create forums almost instantly, usually by using a web based installer that a user completes to create a forum instantly. Most, but not all multiforum hosts are for-profit companies that show some form of advertisements on hosted forums, such as Google Adsense. Mutiforums software allows many instances of a message board to be run off of one set of files so that there can be many independent message boards running at once while only using the files it takes to run one message board without giving each user their own set of files

In the profile creation process, we grouped audio and video on one page and gave it that jargonny name.

Networked learning
A process of developing and maintaining connections with people and information, and communicating in such a way so as to support one another’s learning.

Structures defined by nodes and the connections between them. In social networks the nodes are people, and the connections are the relationships that they have. Networking is the process by which you develop and strengthen those relationships.

New media
A term meant to encompass the emergence of digital, computerized, or networked information and communication technologies in the later part of the 20th century. Most technologies described as “new media” are digital, often having characteristics of being manipulated, networkable, dense, compressible, interactive and impartial. Some examples may be the Internet, websites, computer multimedia, computer games, CD-ROMS, and DVDs. New media is not television programs, feature films, magazines, books, or paper-based publications.

Like an electronic public notice board on a particular subject. Anyone can post a message or read a message. Newsgroups provide a way to communicate with people who share your interests from all over the world. User can read a newsgroup any time and anyone can participate in a newsgroup… though not all Internet Service Providers (ISPs) have a news server or offer access to every newsgroup.

A website or desktop tool that act as an aggregator, gathering content from blogs and similar sites using RSS feeds so you can read the content in one place, instead of having to visit different sites.

Office 2.0
An early term that has lost ground to ‘cloud computing’, Office 2.0 refers to the trend of taking office applications and turning them into web applications, such as online versions of a word processor or spreadsheet. Check out a list of Office 2.0 applications

Means not online, that is, not connected to the Internet. It may refer to an unconnected computer, or activities taking place without the benefit (or perhaps distraction) of a connection.

Means being connected to the Internet, and also being there in the sense of reading or producing content.

Online communities
Groups of people communicating mainly through the Internet. They may simply have a shared interest to talk about … or more formally learn from each other and find solutions as a Community of Practice.

Online communities may use email lists or forums, where content is centralised. Communities may also emerge from conversations around or between bloggers. List or forum-based communities can be difficult to join up with blog-based communities because of the different ways they operate technically. *The Leading Edge manages Online Insight Communities (OIC)

Online research communities
A part of an emerging and developing area in market research making use of developments in Web 2.0 technologies and online communities. They allow qualitative research to be conducted efficiently and deeply online.

Is being prepared to share and collaborate – something aided by social media. Open source software – developed collaboratively with few constraints on its use – is a technical example. In order to be open online you may offer share-alike copyright licenses, and you may tag content and link generously to other people’s content. This demonstrates open source thinking.

Open-source software
Wikipedia offers this definition: Open-source software “refers to any computer software whose source code is available under a license that permits users to study, change, and improve the software, and to redistribute it in modified or unmodified form. It is often developed in a public, collaborative manner”. See also openness

Operational reporting and dashboards
Gives user a real-time visibly into consumer interactions with more than 600 standard analytics reports to help user measure his most critical performance metrics. It features easy-to-use drag-and-drop report and dashboard design capabilities. It helps his contact centre staff leverage the knowledge he gain— to his customers’ benefits.

Also referred to as the ‘natural’ search listings, in contrast to paid search listings, PPC (Pay Per Click).

Participation – or participatory – culture
Is used to described a way of doing things in which people use social media to share and collaborate. Using social media certainly opens up more and more ways to do that. It may encourage openness and transparency. However, the tools do not on their own create a participatory culture, because people are unlikely to commit to using them unless they are that way inclined in the first place.

Partner Feeds
In “Feeds” area users eventually notice some offerings labelled “partner offerings.” These are feeds provided by partners who, that have content that’s valuable to the members.

Refers to direct interaction between two people in a network. In that network, each peer will be connected to other peers, opening the opportunity for further sharing and learning.

On that horizontal orange navigation strip that appears at the top of each page, users’ see the word “people.” If they click on that they’ll go to an area that shows their interesting people from throughout a particular social networking sites (not just within your own group or friends network).

Is a high-level, general-purpose, interpreted, dynamic programming language. Perl was originally developed by Larry Wall in 1987 as a general-purpose Unix scripting language to make report processing easier. Since then, it has undergone many changes and revisions and become widely popular amongst programmers. Larry Wall continues to oversee development of the core language, and its upcoming version, Perl 6.

A permalink is a permanent link to a piece of content, which could take various forms such as blog posts, audio, news item etc.

On blog posts, audio entries and video posts, users’ see this word. If you click on that, it will give them a web address (or URL) that connects just to that one post, as opposed to the entire journal or page. They can then sent that URL to friends who might be particularly interested in that item.

A URL that points to a specific blog or forum entry after it has passed from the front page to the archives. Because a permalink remains unchanged indefinitely, it is less susceptible to link rot. Most modern weblogging and content-syndication software systems support such links. Other types of websites use the term permanent links, but the term permalink is most common within the blogosphere. Permalink is a portmanteau word made from permanent link. Permalinks are often simply stated so as to be human-readable.

Personalised Speech IVR
Identify, segment, and route with intelligent call routing applications leveraging IVR integration to the RightNow CX suite to deliver a personalized experience.

Personalized Start Pages/Custom Home Pages
A web page that is highly customizable, often featuring a news reader and the functionality to add widgets, and is designed to become your web browser’s “home” page. Excellent examples of personalized start pages are iGoogle and MyYahoo.

The criminally fraudulent process of attempting to acquire sensitive information such as usernames, passwords and credit card details by masquerading as a trustworthy entity in an electronic communication. Communications purporting to be from popular social web sites, auction sites, online payment processors or IT administrators are commonly used to lure the unsuspecting public. Phishing is typically carried out by e-mail or instant messaging, and it often directs users to enter details at a fake website whose look and feel are almost identical to the legitimate one. Attempts to deal with the growing number of reported phishing incidents include legislation, user training, public awareness, and technical security measures.

Type of blog utilising the Gopher protocol instead of HTTP a Photoblog. A portmanteau of “photo” and “blog”.

A blog mostly containing photos, posted constantly and chronologically.

Is uploading your images to a website like Flickr, Photobucket, etc. User can add tags and offer people the opportunity to comment or even re-use their photos if they add an appropriate copyright license.

Hypertext Preprocessor is a widely used, general-purpose scripting language that was originally designed for web development to produce dynamic web pages. For this purpose, PHP code is embedded into the HTML source document and interpreted by a web server with a PHP processor module, which generates the web page document. As a general-purpose programming language, PHP code is processed by an interpreter application in command-line mode performing desired operating system operations and producing program output on its standard output channel. It may also function as a graphical application. PHP is available as a processor for most modern web servers and as standalone interpreter on most operating systems and computing platforms.

The alert in the TrackBack system that notifies the original poster of a blog post when someone else writes an entry concerning the original post.

The framework or system within which tools work. That platform may be as broad as mobile telephony, or as narrow as a piece of software that has different modules like blogs, forums, and wikis in a suite of tools. As more and more tools operate “out there” on the web, rather than on users’ desktop, people refer to “the Internet as the platform”. That has advantages, but presents challenges in learning lots of different tools, and getting them to join up.

Plugins (Also called plugin, addin, add-in, addon, add-on, snap-in or snapin)
A small software computer program that extends the capabilities of a larger program; commonly used in web browsers to enable them to play sounds and video clips, or automatically decompressing files.

Is audio or video content that can be downloaded automatically through a subscription to a website so you can view or listen offline. The distribution of audio and video “shows” across the Internet, such as a video blog or an Internet radio show. Like blogs, they can range in subject matter from personal to business and serious to entertaining.

Contraction of “iPod” and “broadcasting” (but not for iPods only). Posting audio and video material on a blog and its RSS feed, for digital players

Most forums implement an opinion poll system for threads. Most implementations allow for single-choice or multi-choice (sometimes limited to a certain number) when selecting options as well as private or public display of voters. Polls can be set to expire after a certain date or in some cases after a number of days from its creation. Members vote in a poll and a statistic is displayed graphically.

A post is a user submitted message enclosed into a block containing the user’s details and the date and time it was submitted. Members are usually allowed to edit or delete their own posts. Posts are contained in threads, where they appear as boxes one after another. The first post starts the thread; this may be called the TS (thread starter) or OP (original post). Posts that follow in the thread are meant to continue discussion about that post, or respond to other replies; it is not uncommon for discussions to be derailed. On Western forums, the classic way to show a member’s own details (such as name and avatar) has been on the left side of the post, in a narrow column of fixed width, with the post controls located on the right, at the bottom of the main body, above the signature block. In more recent forum software implementations the Asian style of displaying the members’ details above the post has been copied. Posts have an internal limit usually measured in characters. Often one is required to have a message of minimum length of 10 characters. There is always an upper limit but it is rarely reached – most boards have it at either 10,000, 20,000, 30,000 or 50,000 characters.
Most forums keep track of a user’s postcount. The postcount is a measurement of how many posts a certain user has made.[19] Users with higher postcounts are often considered more reputable than users with lower postcounts. However, some forums have disabled postcounts in the hopes that doing so will reduce the emphasis on quantity over quality of information.”

Post Slug
For blogs with common language URLs, the post slug is the portion of the URL that represents the post. Example:

A tool used by internet forums to count the amount of postings a user makes.

Prayer Circles
These are one of the first community tools we created at Beliefnet. We’re very proud of them. We’ve now integrated them into this new Community area. It’s a way you can create a simple description of a person, group or cause that needs prayers. Below that, people from around the world can add their prayers.

Online has (at least) two aspects. One is whether you show up when someone does a search on your name. If not, no good pretending to be an online guru. The second is whether you use tools that show you are available for contact by instant messaging, voice over IP, or other synchronous methods of communication.

Private Message (PM)
A private message, or PM for short, is a message sent in private from a member to one or more other members. The ability to send so-called carbon copies is sometimes available. When sending a carbon copy (cc), the users to whom the message is sent directly will not be aware of the recipients of the carbon copy or even if one was sent in the first place.Private messages are generally used for personal conversations. They can also be used with tripcodes—a message is addressed to a public trip and can be picked up by typing in the tripcode.”

The information that a user provides about himself when signing up for a social networking site. As well as a picture and basic information, this may include his personal and business interests, a “blurb” about himself, and tags to help people search for like-minded people.

Proprietary software
Unlike Open-source software, is owned by someone – whether Microsoft or a an individual developer. Some proprietary software may be free, and some open-source software may be sold. The issue is the terms under which the underlying code is available.

Is a check on whether you – or your organisation – are prepared to engage with social media. An obvious issue is whether you feel technically confident – but a further issue then is whether as an individual you are ready to “find your voice” online, or whether as an organisation you will besocialmedia » A-Z of social media comfortable with an open and non-hierarchical environment. Everyone will have different preferences on how to engage online, so it may be best to lurk, explore, and try small steps.

Reduce Customer Care Costs
By motivating customers to help other customers.

The process of providing a username, password and other details when seeking to access a website that has restricted access. See logging in.

Social media offers the possibility of taking different items of content, identified by tags and published through feeds, and combining them in different ways. Users can do this with other people’s content if they add an appropriate copyright license.

Report as Objectionable
On many parts of the site, users’ see this friendly phrase. It enables the community to help keep this as a safe and wholesome place. Click on that phrase and it will send a message to the staff, which will inspect and, if inappropriate, remove the offending post.

Rich Media Support
Easily incorporates graphics, photos, and Flash demos into the customer portal for a highly interactive self-service experience.

Return on investment.

Parties need hosting, committees need chairing, working groups may need facilitation. Online networks and communities need support from people who may be called, for example, technology stewards or network weavers. Champions are the core group of enthusiasts you need to start a community.

RSS aggregator
Software or online service allowing a blogger to read an RSS feed, especially the latest posts on their favourite blogs. Also called a reader, or feedreader.

RSS Reader
The program used to read an RSS feed. RSS readers allow you to aggregate multiple web feeds and read them from a singular place on the web. There are both online and offline RSS readers. A Guide to RSS Readers.

RSS/Web Feeds
Really Simple Syndication (RSS) is a system of transporting articles across the internet. An RSS feed (sometimes simply called a ‘web feed’) contains either full or summarized articles without all the fluff contained on the website. These feeds can be read by other websites or by RSS readers.