What is SML?


Social Media Listening goes beyond Social Media monitoring. It is a hybrid application model that utilises both machine & Human intelligence.

SML uses an innovative new form of market research methodology, called ‘informational cybernetics’, to monitor on-line blog and web-mediated content.

Informational Cybernetics is a research methodology that examines the behaviour of cybercitizens who use the web as a channel by which to inform and influence others.

The FooBoo produces detailed research reports that critically analyse the data, track results and provide useful insights into trends, attitudes, new product ideas or brand reputations.