Social Media Glossary E-K

A kind of blog written by someone with a stake in education. Examples might include blogs written by or for teachers, blogs maintained for the purpose of classroom instruction, or blogs written about educational policy. The collection of these blogs is called the edublogosphere by some, in keeping with the larger blogosphere, although that label is not necessarily universally agreed upon. (Others refer to the community or collection of blogs and bloggers as the edusphere.)

Ego searching
Usually referred to as Googling someone and sometimes called vanity searching, egosearching, egogoogling, autogoogling, self-googling) is the practice of searching for one’s own given name, surname, full name, pseudonym, or screen name on a popular search engine, to see what results appear. It has become increasingly popular with the rise of popular search engines, as well as free blogging and web-hosting services.

It is sometimes combined with third-party tools when several people egosurf together, or with Pimp My Search when people create their own search engine, or accessed by SMS through services which people SMS their name to a number and an “egosearch” is performed on that name and returned (egotexting).

Electronic mail is messages transmitted over the Internet. These may be simply text, or accompanied by attachments like documents, images or other content.

E-mail address harvesting
The process of obtaining lists of e-mail addresses using various methods for use in bulk e-mail or other purposes usually grouped as spam.

E-mail blockers
The term spambot is sometimes used in reference to a program designed to prevent spam from reaching the subscribers of an Internet service provider (ISP). Such programs are more often called e-mail blockers or filters. Occasionally, such a blocker may inadvertently prevent a legitimate e-mail message from reaching a subscriber. This can be prevented by allowing each subscriber to generate a whitelist, or a list of specific e-mail addresses the blocker should let pass.

Email lists or groups
Important networking tools offering the facility to “starburst” a message from a central postbox to any number of subscribers, and for them to respond. Lists usually offer a facility for reading and replying through a web page – so they can also operate like forums. This web page may offer an RSS feed – so joining up old and new tools. However, there is something of a divide between blog-based conversations and those on lists and forums because the former are dispersed across a network, and the latter don’t usually allow tagging or such easy linking.

Email Newsletters
A regularly distributed publication generally about one main topic that is of interest to its subscribers usually delivered electronically via email (e-Newsletters).

Enterprise 2.0
This refers to the process of taking Web 2.0 tools and ideas and introducing them to the workplace, such as creating a business wiki in order to hold online meetings or using an internal blog as opposed to sending out email memos.

Facebook is an online community, where people can interact and network with friends and strangers, share content, play games and more.

(F2) is used to describe people meeting offline. While social media may reduce the need to meet, direct contact gives far more clues, quickly, about a person than you can get online. Online interaction is likely to be richer after f2f meetings.

Broadly used to describe any activity which makes tasks for others easy

Someone who helps people in an online group or forum manage their conversations. They may help agree a set of rules, draw out topics for discussion, gently keep people on topic, and summarise. See also roles.

Faith Filter
For someone who’d rather meet people of a particular faith or spiritual practice, he can limit searches and friend-finding to people of that faith by checking on the relevant box during the profile creation process. This faith filter has a few small holes, so if you really don’t want to come across people of other faiths he should also steer clear of the common area “main channel pages.”

Fast Mover
The set of websites in a specific industry that have increased in rank based on visits, ordered by the increase in rank over the last period.

A feed is a data format that distributes frequently updated content to users.

Feed Reader
A feed reader allows for frequently updated (syndicated) content to be collated in one location for easy viewing.

FeedBurner is a web based tool which provides custom RSS feeds and other tools for bloggers, podcasters, and other web-based content publishers.

Blogosphere slang describing a point-by-point criticism that highlights perceived errors, or disputes the analysis in a statement, article, or essay

A feed is a data format that distributes frequently updated content to users.

Flame Wars
“When a thread—or in some cases an entire forum—becomes unstable the result is usually uncontrolled spam in the form of one-line complaints, image macros or abuse of the report system. When the discussion becomes heated and sides do nothing more than complain and not accept each other’s differences in point of view, the discussion degenerates into what is called a flame war. To flame someone means to go off-topic and attack the person rather than their opinion. Likely candidates for flame wars are usually religion and socio-political topics, or topics that discuss pre-existing rivalries outside the forum (e.g.: rivalry between games console systems, car manufacturers, nationalities, etc.) When a topic that has degenerated into a flame war is considered akin to that of the forum (be it a section or the entire board), spam and flames have a chance of spreading outside the topic and causing trouble, usually in the form of vandalism. Some forums (commonly game forums) have suffered from forum-wide flame wars almost immediately after their conception, because of a pre-existing flame war element in the online community. Many forums have created devoted areas strictly for discussion of potential flame war topics that are moderated like normal.”

Flickr is an image and video hosting website.

A portmanteau of “fake” and “blog”. A blog that’s ghostwritten by someone, such as in the marketing department. A food blog; sometimes, a blog dedicated to food porn.

Taxonomies are centralised ways of classifying information – as in libraries. Folksonomies are the way folk create less structured ways of classifying by adding tags.

A discussion area on websites, where people can post messages or comment on existing messages asynchronously – that is, independently of time or place. Chat is the synchronous equivalent. Before blogs developed, email lists and forums were the main means of conversing online. Forum discussions happen in one place, and so can be managed and facilitated in ways that blog conversations can’t because these are happening in many different places controlled by their authors. In many cases your customers are products experts. Online forums and communities let customers share information to help answer customer questions. Forums and communities can alleviate “FAQ-type” case loads on your tier one staff and drive down costs. Through a strategic partner, RightNow provides a robust online forum capability that is fully integrated into our contact centre solution.

Forum spambots
“Forum spambots surf the web, looking for guestbooks, wikis, blogs, forums and any other web forms to submit spam links to the web forms it finds. These spambots often use OCR technology to bypass CAPTCHAs present. Some spam messages are targeted towards readers and can involve techniques of target marketing or even phishing, making it hard to tell real posts from the bot generated ones. Not all of the spam posts are meant for the readers; some spam messages are simply hyperlinks intended to boost search engine ranking.This category of spambots has gained considerable notoriety since November 2006, with the introduction of XRumer, a forum and wiki spambot which can often bypass many of the safeguards administrators use to reduce the amount of spam posted.The easiest way to prevent spambots from posting on forums, wiki, guestbook, etc. is to enable e-mail activation by installing a mail server on the host (e.g. Sendmail, Postfix, Exim). Since most spambot scripts use fake or randomly generated names on real e-mail providers, the e-mails will mostly never be successfully routed to them.”

Forum Structure
A forum consists of a tree like directory structure containing at the lowest end topics (commonly called threads) and inside them posts. Logically forums are organised into a finite set of generic topics (usually with one main topic) driven and updated by a group known as members, and governed by a group known as moderators.

Friend Finding
One of the most fun ways to explore a social networking style community is to click on the “interest tags” listed under the “about me” area. Actually, these tags are found throughout a profile page an d other parts of the site and typically have black underlining. Click on those words or phrases and you’ll find a sea of other people who also had put that interest.

Friend Request
Someone wants to associate with your page. But they’re not allowed to just show up. They have to ask nicely and you get to decide. If you say yes, they will then show up on your Friends list. They will also have certain privileges like the ability to post comments on your journal (if you like).

In social networks, being a “friend” has a special meaning. It’s when you sign up to be associated with a particular page. To become a “friend” you have to actually put forth a friend request on the page you like and the recipient has to accept your friendship. Yes, it’s a bit like junior high school but most people are pretty friendly about it. Once you’re someone’s friend, you can get updates about that person’s activities and subscribe to their journal.

A social networking website. Its headquarters are in Mountain View, California. The service allows users to contact other members, maintain those contacts, and share online content and media with those contacts. The website is also used for dating and discovering new events, bands, and hobbies. Users may share videos, photos, messages and comments with other members via their profile and their network.

The process of including location information, such as providing the location a photo was taken or using the GPS of a cell phone to ‘geotag’ where you were when making an update to your blog or a social networking site.

Google Integration (sitemap support)
Allows consumers access knowledge base content from commercial search engines like Google.

Grey Hat
Strategies, tactics and practices in SEO that could be construed by the search engines to be shady and unethical. Grey hat is the blurry territory between White hat and Black hat.

Group Home Page
This is the front page for the group. It’s where group members and organizers can tell about their group and link to all the interesting things going on within the group.

Are collections of individuals with some sense of unity through their activities, interests or values. They are bounded: someone who is in a group, or not. They differ in this from networks, which are dispersed, and defined by nodes and connections. Email lists and forums sit easily with bounded groups, blogs with networks – although the match with tools is not entirely clear-cut. A group may use a blog, and an email list may serve a network.

Guest book
At the bottom of each person’s public profile page is a guestbook. This is an area where visitors you’ve never met can post a comment about your page or something you’ve written or displayed. If you posted something and it didn’t show up right away, that’s because the person who runs that page gets to approve what posts go on the guestbook. He or she can also limit posts to “friends-only.”

Guided Assistance
A flexible and easy-to-use tool for troubleshooting and guiding agents to the correct resolution. Guided Assistance expedites new agent ramp-up and ensures that even novice agents can solve customer problems with the efficacy and consistency of experienced agents.

Guided Journal
A series of content “feeds” specially geared around helping someone to build a spiritual practice using his journal. At regular intervals – usually a few times a week – a new message will appear on his home page with a piece of wisdom and a suggested exercise.

Hit-and-run posting
Refers to a tactic where a poster at an Internet forum enters, makes a post, only to disappear immediately after. The term comes from the hit-and-run crime on auto vehicles, in which the driver hits another car or person causing an accident and runs away. It is also known as making a “drive-by” posting, a play on the phrase drive-by shooting. The post often consists of a lengthy text making lots of claims that can be, but are not always, on topic.

Home and family blog
Are weblog which feature commentary and discussions especially about home, family, and parenting. Appellations in media reports of “mom blog,” “dad blog,” “parenting blog” and “family blog” refer to blogs of this type. Businesses seek to run advertising for household items and children’s merchandise on blogs of this type. The greater proportion of authors of blogs of this type are women.

Home Page
It is a personal home page one at the upper left of that orange navigation. It’s says “My Home Page” This is one’s personal start page. It is private. It has easy links to his inbox, pending friend requests, content feeds, updates from blogs he subscribed to and links to anything else.

HyperText Markup Language (HTML) is sometimes allowed but usually its use is discouraged or when allowed it is extensively filtered. When HTML is disabled Bulletin Board Code (BBCode) is the most common preferred alternative.

Is an Application Layer protocol for distributed, collaborative, hypermedia information systems.

hort for ‘hypertext markup language.’ HTML code is then interpreted by the web browser such as Microsoft IE or Firefox to format documents in a particular way.

Ignore Lists
Allows members to hide posts of other members that they do not want to see or have a problem with. In most implementations they are referred to as foe list or ignore list. Usually the posts are not hidden, but minimized with only a small bar indication a post from the user on the ignore list is there. Internet forums include a member list, present in almost all forums it allows display of all forum members, with integrated search feature. Some forums will not list members with 0 posts, even if they have activated their accounts.

(Also chan, which itself is short for channel) is a type of Internet forum that revolves around the posting of images. The first imageboards were created in Japan, and many English-language imageboards today are centred around Japanese culture.

Someone’s own email inbox on his computer. When he create a profile on social networking sites, he also have a special inbox just for his interactions. Only people who are in the particular social networking sites can send him a note in the inbox (and if he tire of someone he can block them). There is no spam in your personal inbox! The inbox is also used to notify whether someone gotten friend requests or updates to journals to which you have subscribed.

An index is the database(s) of web pages and content used on those webpages collected by search engines.

Information Aggregators
See Aggregator

Informational Cybernetics
Informational Cybernetics is a continuous feedback loop between a product, service, or brand and a customer through social media in all of its forms and iterations. The function of Informational Cybernetics is to help organisations to be in harmonious and mutually beneficial synchronisation with their community of customers and stakeholders.

Instant messaging
(IM) is chat with one other person using an IM tool like AOL Instant Messenger, Microsoft Live Messenger, iChat from Apple or Yahoo Messenger. The tools allow you to indicate whether or not you are available for a chat, and if so can be a good alternative to emails for a rapid exchange. Problem arise when people in a group are using different IM tools that don’t connect. One way around this is to use a common Voice over IP tool like Skype that also provides IM

Intelligent Call Routing
Directs caller to a single number where they can speak the nature of their call and be connected to the correct agent , queue, or self-service application

Interactive journalism
A new type of journalism that allows consumers to directly contribute to the story. Through Web 2.0 technology, reporters can develop a conversation with the audience.

On a social networking site, an “interest” isn’t just a matter of information, it’s a way for someone to navigate the site. When he put down an interest, it becomes “hot” – meaning clickable – and clicking on it will then take him to other people who have put the same phrase or word.

Internet meme
Pronounced as meem, is used to describe a concept that spreads quickly via the Internet. The term is a reference to the concept of memes, although this concept refers to a much broader category of cultural information.

Internet Research
The use of internet research has grown massively over the last few years due to the increasing popularity of the internet for both business and leisure purposes. The research itself can be qualitative and quantitative.

Quantitative internet research can be performed as a web-survey where the respondents reply to questionnaire-based emails.

This means that with the click of a mouse, the results are back in the inbox of the researcher ready for analysis. Qualitative research can be carried out for example by setting up group forums on the internet, or by setting up group discussions using web-cams, thus mimicking the conventional group-discussion format.

Internet slang
(Internet language, Internet Short-hand, leet, netspeak or chatspeak) is a type of slang that Internet users have popularized, and in many cases, have coined. Such terms often originate with the purpose of saving keystrokes. Many people use the same abbreviations in texting and instant messaging, and social networking websites. Acronyms, keyboard symbols and shortened words are often used as methods of abbreviation in Internet slang. New dialects of slang, such as leet or Lolspeak, develop as ingroup memes rather than time savers. In leet speak, letters may be replaced by characters of similar appearance. Leet is often written as l33t or 1337.

A programming language originally developed by James Gosling at Sun Microsystems (which is now a subsidiary of Oracle Corporation) and released in 1995 as a core component of Sun Microsystems’ Java platform. The language derives much of its syntax from C and C++ but has a simpler object model and fewer low-level facilities. Java applications are typically compiled to bytecode (class file) that can run on any Java Virtual Machine (JVM) regardless of computer architecture. Java is general-purpose, concurrent, class-based, and object-oriented, and is specifically designed to have as few implementation dependencies as possible. It is intended to let application developers “write once, run anywhere”. Java is considered by many as one of the most influential programming languages of the 20th century, and is widely used from application software to web applications

A journalist blog. A blog with a Jewish focus.”

Joining up
Is a big opportunity – and challenge – in the world of social media and networking.
On the one hand links, tags and feeds – together with the spirit of openness – means content in different places can be brought together (aggregated). On the other hand, the move from groups to networks, and forums to blogs, means that content is spread around and there is seldom a one-stop-shop.

Another word for a “blog.” (Journal much preferred than a blog because it implies for public consumption, while some folks want to use journals as tools of private contemplation, too).

Descriptive words that summarize the contents of a piece of media for the purposes of making it easier to find in a search of words.  Website designers use keywords in the background of the site so when someone types that word into the search engine the website can be found.  This process is called Search Engine Optimization. A word or phrase that people search for on search engines. Keywords can range from short one word phrases to long multiple word phrases and may or may not contain numbers.

Keyword Cloud
A group of related key terms based on a website, whereby the term’s size in the group denotes it’s popularity.

Keyword density
Refers to the percentage density of certain keywords on a particular page. Keyword density is a factor that the search engines use to determine a website’s relevance to a topic.

Keyword research
The process of identifying the terms that search engine users are typing to find a product or service within a particular industry.

Keyword Stuffing
The unethical practice of overstuffing a the text of a website with keywords in the hopes that it will achieve a higher search engine ranking.  Search engines will simply ignore websites that do this.

Short for knowledge blog, klog is a type of blog used as an internal/Intranet blog that is not accessible to the general public and that serves as a knowledge management system.  The term is also used to describe a blog that is technically orientated.

Knowledge Syndication
Present knowledge base information on any public page, whether your own page or a partner’s.